
Precious metals have been valued assets for thousands of years. They are one of the few investment assets that are tangible, and thus retain their value against any variances found in fiat currency. There is likely no better way to guard against inflation than through metals like gold and platinum.
However, there is a debate among investors about which metal is a better use of investment money. We are going to discuss the facts surrounding this debate on this page so that you can decide for yourself.
Gold is the quintessential precious metal. The yellow stuff is the first thing to come to mind when the subject arises, and for good reason. If you’re wondering whether you should buy gold, consider the following benefits:
The performance of gold’s spot price has been nothing short of remarkable in the past few years. Over the long run the trend is upward, but it is not a straight line, and anyone selling you gold should say so. After Nixon closed the gold window in August 1971, gold ran to $850 in January 1980 and then fell for nineteen years, bottoming at $252.80 in July 1999 – a decline of more than 70%. It did the same thing on a smaller scale between 2011 and 2015, giving back roughly 45%. The long history of the gold price rewards patience; it does not reward assuming the line only goes up.
Understandably, you might be wondering why you’d buy platinum if gold is so great. As it turns out, platinum appeals to a different set of investors. Some of their goals are the same as gold investors’ goals, but there are also some critical differences.
Right now, platinum is significantly less expensive than gold, but many times the price of silver. Thus, it can represent a sort of balanced option between the two for investors who want to spend a bit more, but not an arm and a leg. It is a fair question why the rarer metal is the cheaper one, and we have a whole piece on it. Because of its volatility, it can also add some diversification against gold or silver, too, and it may move at different times than the two more popular metals.
| Aspect | Gold Bars | Platinum Bars |
| Price Trends | Sharp rise in recent years and upward over the long run, but with deep drawdowns along the way (1980–1999, 2011–2015) | Traded above gold for most of the years to 2015; sat near $1,000/oz from 2015 to 2024, then ran to a record $2,860 in January 2026 |
| Stability | Less volatile | More volatile |
| Liquidity | Higher | Lower |
| Premiums | Lower | Higher |
| Demand | Higher for investment, lower for industry | Lower for investment, higher for industry |
Both metals have set records recently, but they took very different routes to get there. Gold climbed steadily to record after record. Platinum sat flat near $1,000/oz for the better part of a decade before nearly tripling across 2025 and January 2026, then handing much of that back.
A casual observer could easily make the mistake of believing that gold has always been more valuable. However, there have been definite times when platinum’s value surpassed that of gold in times past, so the relationship between the two isn’t as black and white as it seems. If you look at our historical price chart for gold and price chart for platinum, you’ll read a much more varied story.
Gold’s value has largely been bolstered due to its popularity as an investment vehicle for central banks and other sovereign government entities. Needless to say, the yellow metal also retains its demand for jewelry, and that is unlikely ever to change.
At the same time, gold mining continues to proceed steadily and keep the supply of gold flowing without major disruptions. So, the price of gold has been quite stable overall, and has moved higher over time with little deviation. In fact, its rises are roughly predictable, as they correspond with economic downturns and/or periods of high inflation.
Platinum, on the other hand, is a much more mixed bag. Though there is fairly stable demand for platinum from industry – as we said, it’s a key component of automotive catalytic converters – its supply is much less assured. The largest producer of platinum in the world is South Africa – by far.
Thus, disruptions to mining operations, regardless of their reasons, have yielded skyrocketing platinum prices. In 2008, South Africa experienced a wave of power outages that crippled its ability to export platinum. Thus, in early March 2008 platinum pushed past $2,000/oz, with the LBMA benchmark fixing at $2,276 on 4 March. That record stood for nearly eighteen years. It fell in January 2026, when platinum ran to $2,860 before easing back – one of the sharpest price spikes the metal has ever had.
For most of the period from 1990 to 2014, in fact, platinum was the more expensive of the two metals. Gold overtook it in August 2011 and the two swapped places repeatedly over the next few years, with South Africa’s long mine strikes propping platinum up through 2014. Platinum has not closed above gold since January 2015.
In short, the price of platinum is far more dependent on its supply from South Africa than gold is on its own producing countries. Gold is also simply more abundant at the mine: the world produced roughly 3,300 tonnes of it in 2025 against about 170 tonnes of platinum, a ratio of about twenty to one. Platinum is not especially hard to find – most of it sits in one known geological structure in South Africa – it is hard and expensive to separate out.
Of course, there are certain factors that can influence the prices of both gold and platinum at the same time. Many of those factors speak more broadly about the role of precious metals in investing.
Although the price of gold is significantly higher than the price of platinum at the moment, it is actually more cost-effective to buy gold if you are talking about the premiums that you pay.
We compared two 10 oz bars and calculated the percentage of premium on each. As of August 2026, a 10 oz gold bar runs roughly 2.6% over spot, while the same bar in platinum sits closer to 6%. Those figures move with the market, so check the live product pages before you buy – but the direction of the gap is durable.
The higher platinum premium stems not only from the relative rarity of the metal, but also from the increased difficulty in refining it. Platinum melts at about 3,215°F against gold’s 1,947°F, a gap of more than 1,200 degrees, and it takes more energy and effort to turn it into a finished product.
Liquidity is a measure of how easy it is to find buyers and sellers for a product. It can also be expressed as the spread between the price a buyer is willing to pay (bid) and the price a seller is willing to accept (ask).
Gold is far more liquid than platinum because of its much higher level of popularity. It is far easier to find someone willing to sell you gold, and it is also easier to find someone to buy it from you on the other end.
Platinum, on the other hand, is not always easy to trade. This low liquidity is part of the reason for its price volatility, as the effect of each successful trade is magnified due to their lower volume.
Demand for gold and platinum ranges across many different industries and applications. Some of them are shared with each other, but others are unique to each metal. Here are the different ways each metal experiences demand.
Gold
Platinum
Related articles:
There are reasons to buy both gold and platinum. Gold’s demand and ubiquity certainly makes it appealing, but that price tag may give you pause.
Knowing that platinum may rise above gold once again could inspire the gambler in precious metals investors. However, even if it drops, there’s no question that platinum is a great way to store the value of your net worth in a tangible and beautiful way.